ABM Strategy in place? What about ABM data?
With proven results after applying ABM, many companies are now inspired to start using Account Based Marketing programs. Often they use their inhouse data and test a campaign. Studies show that this may not be the wise thing to do. Highly accurate ABM data is key to success for a ABM strategy. Internal sales and marketing employees are not skilled to maintain this important data, the way it should be. First party exclusive data with complete coverage and hygienically normalized can be upto 3 times as effective.
It is important to have all those contacts and accounts in your database, that make purchase decision, especially for your product or service. Demandwhiz has been developing contact data for over 10 years and have become expert in getting 99% accuracy on all data points like name, job title, company size, email deliverability and phone number. This first party accurate data is key to a successful Account Based Marketing (ABM) and Content Syndication programs. ABM data can make or fail a campaign, Hence, do audit your data and make sure, you have the right data points so you are able to segregate your data on various data and you are able to slice and dice the data for quick decisions.
A lot of surveys and studies have given enough stress on B2B contact data. Bad data ->low ROI – better data -> high ROI. All successful tel-marketing agencies have accurate and fast contact development in their DNA, that help them to accelerate and remain on top in their game.
Reach out to us, to learn more about real results.